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10 Key Features and Strategies for a Successful E-Export Website

Companies looking to engage in e-export must establish a successful and effective online store. A dedicated website is an important resource for gaining consumer trust and dealing with various issues. In this article, we will provide information about the features and content strategy you need to consider when setting up an e-export site.

1. Multilingual and Multi-Currency Support

For your e-export site to be successful internationally, it should offer multi-language infrastructure and support for different currencies. In this way, you can reach consumers worldwide with your products and attract more customers.

2. SEO-Focused Design and Content

To rank high in search engines, you should develop an SEO-focused design and content strategy for your online export site. Using country-specific keywords and tags, you should be more easily discoverable in the searches of consumers in your target markets.

3. User-Friendly Interface and Navigation

Offering a user-friendly interface and easy navigation on your website will help visitors stay longer on your site and complete their purchases. Therefore, you should adopt a design that allows users to navigate comfortably and easily access products and categories.

Fundamentals of E-Export Website - Things to Pay Attention to

4. Product Management and Content Updates

On your site, there should be panels for product and category management, as well as order, brand, and customer management. Also, you should use a content management panel to regularly update and enrich the content of your site.

5. Social Media Integration and Share Buttons

To allow your products to be easily shared on social media platforms, you should add social media integration and share buttons to your site. This way, you can increase your chances of reaching potential customers and strengthen your brand awareness.

6. Mobile Compatibility and SSL Certificate

Your e-export site being compatible with mobile devices and secured with an SSL certificate contributes to gaining consumer trust and making more sales.

7. Pricing and Tax Automation

Thanks to location-based pricing infrastructure, you can automatically adjust product prices to the currencies of target countries. Also, with country-based tax automation, you can determine tax rates correctly.

8. Shipping Integrations and Logistics Optimizations

By integrating with the shipping companies in your target market on your site, you can facilitate international shipping processes. With logistics optimizations, you can manage shipping processes more quickly and effectively.

9. Product Comparison and Filtering Options

By allowing your customers to compare products based on features and offering filtering options based on different attributes, you can help them find the right products. In this way, you can increase customer satisfaction and boost your sales.

10. Statistics and Reporting Features

Thanks to the statistics and reporting features on your e-export site, you can measure the performance and sales success of your site and shape your strategies accordingly.


The fundamental features and a successful content strategy to pay attention to when setting up an e-export website will contribute to your site’s success internationally and getting ahead of your competitors. Therefore, by taking into account these features and strategies, you can create an effective and user-friendly e-export site.

You may need professional services to simplify your e-export processes and achieve success. With E-Export Services, you can make your e-export site competitive in the international market and increase your sales.

Another resource you can benefit from to improve your e-export site is the E-Export Government Incentives in Turkey. For more detailed information about the application and support processes to benefit from these incentives, you can reach out to the E-Export Government Incentives page.

In addition to the topics we discussed in this article, there are some frequently asked questions about e-export. The most frequently asked questions include:

E-export refers to the export of products and services through electronic commerce, that is, selling to foreign countries over the internet.

The main documents required for e-export are:

E-Commerce Business Certificate: This is a document that must be obtained from the authorized institution in the country where your e-commerce site is located. For example, it is obtained from the Ministry of Trade in Turkey.

Digital Signature: It is required for the security of transactions on your e-export site and for identity verification.

E-Invoice: It is obligatory to issue an online invoice to the customer during the sale of goods in e-export. You need to register for the e-invoice system.

VAT Exemption Certificate (optional): This is a document to apply for in order to benefit from the VAT exemption on overseas sales.

Permission from the Ministry of Trade (optional): Permission from the Ministry may be required for the export of certain products (medicine, tobacco, etc.).

Certificate of Origin (optional): This is a document to determine the origin if sales will be made within the scope of a preferential trade agreement in the buyer’s country.

CE Mark (optional): For product sales to European countries, a CE certificate should be obtained for products that require the CE standard.

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