What is E-Export?
E-export refers to the type of export where a product or service is sold abroad through online channels. It delivers orders from abroad via online channels within the framework of micro export rules.
In another definition, it is e-commerce that occurs directly between a business and a consumer (B2C), two businesses (B2B), or two private individuals (C2C) in cross-border online marketplaces or e-commerce websites.
All connections are established over the internet, negotiations are carried out on virtual platforms, and shopping transactions are made without meeting face to face.
What are the Advantages of E-Export?
- Reduces costs.
- Provides fast access to buyers and customers who would otherwise be unreachable under normal circumstances.
- Saves time and labor.
- Eliminates location restrictions.
- Offers the opportunity to display and promote products every day of the year.
- Increases the ease of finding your products.
- Fast and dynamic.
How to Do E-Export?
E-commerce refers to the sale of products over the internet. E-export means selling products abroad to foreign customers. It is essentially exporting that we know, but carried out over the internet. Many processes, such as finding customers, displaying products, and creating orders, are done online in e-export.
There are two methods to do e-export.
The first method is to sell through leading global marketplaces such as Amazon, Cdiscount, Ebay, Walmart, Alibaba, and Zalando. What you need to do is create a seller account on these e-commerce websites and upload the products you want to sell to your account. It is a more cost-effective and easier method, especially for beginners.
The other method is to open your own e-commerce website for e-export. You can display your products with your corporate identity on your website and determine your unique sales strategies. To attract customers to your website, you can use advertising channels such as Google Ads and social media, as well as increase organic traffic with search engine optimization (SEO) efforts. Both areas require expertise, so you may need to seek consultancy.
Methods for Success in E-Export
There are many e-export portals and e-export platforms where those dealing with e-export can find each other.
These can vary depending on the industry, products, or the preference of the business. B2B, B2C websites, social media spaces, and national databases are just a few of these.
Some preparations must be made before starting e-export.
- Completing Brand and Patent Applications
Individuals and companies dealing with e-export will share their articles, product photos, and videos on online platforms. Therefore, they should secure their identity, brand, and patent rights beforehand.
- Knowing the Product
Businesses should know the product they are going to sell and must know the correct equivalent in the target market language.
- Determining the Target Market
E-export If you are going to do it, you should decide well which market your potential customers are in. During the determination of the target market; market dynamics, the characteristics of the products to be sold, and the expectations of the customers are among the data you need to refer to when creating your target audience.
- Content and PPC Marketing
The first condition for your products to be found is to enter the keywords related to your product correctly. You should determine which words your customers can search for your product and choose these words as keywords. Products should be translated into the languages of the target market, and the correct category matching and positioning should be ensured.
- Product Visuals
Since e-export is a virtual marketing, your customers do not have the opportunity to see and touch the products directly. Therefore, product photos should be taken carefully in accordance with e-commerce criteria and go through the necessary visual editing processes. There is little or no interest in products without visuals.
Especially in sectors with high competition such as ready-to-wear, visuals need to be more appealing. For this reason, you can easily show the patterns and models of your products with the help of model shoots or ghost mannequin shoots, highlight the fabric quality, pattern, and color, focus on the product in the photo, and create a consistent style.
- Social Media and Social Networks
When used correctly, social networks provide benefits in terms of both company image and finding customers. An account with a corporate identity should be opened. Information should be provided that represents the company, introduces it, tells about its work, creates its brands, and shows its contact information and pictures.
It should be clear that the page is being followed, the image that it is kept up-to-date should be maintained, and content and visuals should be entered weekly or monthly. Work should be done according to the country targeted with the uploaded information. If there are popular national social sharing sites in the target country, they should be examined and used if appropriate.
Should You Get E-Export Training?
The issue in e-export is to reach the consumer sitting anywhere in the world, but the e-commerce sector is a sector that requires experience.
Inexperienced companies in e-export may be disappointed.
It is important to choose the most suitable market according to your product in global and difficult competitive conditions.
Which market should be entered? How should you determine the target market of the products you want to sell? What are the e-export incentives and exemptions in the countries you target for e-export?
Answers to questions like these should be found for e-export. Therefore, e-export training should be taken.
The advantages of e-export trainings are;
Information can be obtained about e-export applications in different fields
Provides vision to SMEs and anyone who wants to do e-export
Raises awareness about the opportunities offered by e-export
E-commerce infrastructures make significant contributions to the development of e-export visions, establishing a global network with foreign marketplaces, and enabling sales globally.
They provide the opportunity to learn about many topics such as government incentives, payment systems, e-export packages, e-export cargo, logistics infrastructure, customs procedures, how to issue e-invoices for export, required documents for e-export, and trademark registration.